From generation to generation, we draw and make quality shoes for children. More than a century of experience and tradition that allows us to know the importance of a specific fit, and to pay particular attention to each detail of the manufacturing process. Incessant research to offer, each season, best quality products. A know-how acquired and transmitted over time.
The history of the brand
From generation to generation
History began in 1870 when Jean-Baptiste Rautureau, craftsman-Bottier, created a shoemaking workshop in the village of La Gaubretière in Vendée. A heritage that he will transmit to his son and grandson who will take turns in turn the family workshop. Almost a hundred years later, the rear-grandchildren, Guy and Yvon Rautureau, joined the company which then bore the name of Erg for Rautureau Gaubretière Establishment.
With the know-how necessary to make quality shoes for men, ERG already developed small collections of children's shoes, made with the same requirement in the family workshop. Models worked exclusively from noble materials whose lines will cross the decades.
Since the Oscar of Creativity
In 1973, Yvon and Guy Rautureau decided to develop the children's range to fully express their creativity there. This is how Pom d'Api was born. A round and playful name, like the brand, reference to the famous French nursery rhyme "Reinette apple and Api apple". The apple then becomes the claw common to their children's creations.
The brand is immediately recognized by the professionals of the shoe for its quality and the originality of its models. From 1976, Pom d'Api receives the Oscar of creativity in Milan. The retailers and the general public then discover the innovative and poetic accent of the apple brand collections. Very quickly, Pom d'Api acquired a reputation in France and internationally. The first shop opens its doors in the center of Paris, in the early 1980s. New models joined the collection each season, without ever losing a suspicion of creativity. New shops are established in the capital and in the provinces as well as abroad. Pom d'Api has become a reference in the world of children's shoe.
From Paris to New York, via Florence, London, Copenhagen or Tokyo
Today
In order to use the know-how and the creative spirit of our group, we have decided to offer new ranges of products to additional positions. A clearer and more homogeneous offer to allow you to easily identify each of our brands according to your needs and expectations. This is how Ten is born in 2011 then Shoo Pom and Adolie in 2012. More recently, we welcomed the Clotaire brand, whose values we share, and to which we bring our craftsman-pole know-how.
Drawing from our heritage the foundations of our collections, we continue to innovate, combining quality and creativity in the drawing and manufacture of children's shoes. The brand has its own design office in which employers and modelists are working on the development of new models thanks to the know-how transmitted by previous generations. Contemporary, elegant and creative collections. Pom d'Api has a network of more than fifteen shops, in which advice and expertise specific to all of our brands are provided. The models are also available from a selection of resellers around the world. From Paris to New York, via Florence, London, Copenhagen or Tokyo.