The story begins in 1870 when Jean-Baptiste Rautureau, a craftsman bootmaker, established a shoemaking workshop in the village of La Gaubretière in Vendée. He passed this legacy on to his son and grandson, who each took over the family workshop. Almost a hundred years later, the great-grandchildren, Guy and Yvon Rautureau, joined the company, which was then known as ERG (Etablissement Rautureau Gaubretière).

With the expertise needed to craft quality men's shoes, ERG already developed small collections of children's shoes, crafted with the same high standards in the family workshop. These models were crafted exclusively from high-quality materials, and their lines would endure for decades.

In 1973, Yvon and Guy Rautureau decided to develop the children's range to fully express their creativity. This is how Pom d'Api was born. A round and playful name, like the brand, a reference to the famous French nursery rhyme "Pomme de reinette et pomme d'api." The apple then became the common label for their children's creations.

The brand was immediately recognized by shoe professionals for its quality and the originality of its models. As early as 1976, Pom d'Api receives the Oscar for Creativity in Milan. Retailers and the general public then discover the innovative and poetic accent of the apple brand's collections. Very quickly, Pom d'Api acquired a reputation in France and internationally. The first boutique opened in central Paris in the early 1980s. New models were added to the collection each season, without ever losing a hint of creativity. New boutiques opened in the capital and the provinces, as well as abroad. Pom d'Api has become a benchmark in the world of children's shoes.

In order to leverage our group's expertise and creative spirit, we have decided to offer new product ranges with complementary positions. A clearer and more consistent offering to allow you to easily identify each of our brands according to your needs and expectations. This is how Ten Is was born in 2011, followed by Shoo Pom and Adolie in 2012. More recently, we welcomed the brand Clotaire, whose values ​​we share, and to which we bring our expertise as artisan shoemakers.

Drawing on our heritage to inspire our collections, we continue to innovate, combining quality and creativity in the design and manufacturing of children's shoes. The brand has its own design office, where pattern makers and designers work to develop new designs using the expertise passed down from previous generations. Our collections are contemporary, elegant, and creative. Pom d'Api has a network of more than fifteen boutiques, offering advice and expertise specific to all our brands. The models are also available from a selection of retailers around the world, from Paris to New York, via Florence, London, Copenhagen, and Tokyo.